Cabinet manufacturers must be protected from electric shock by electric shock

In recent years, as the Internet has penetrated all corners of the world, the e-commerce industry has become the most popular trading method for a while. When many industries are optimistic about e-commerce, they often consider the low cost of investment as the most beneficial factor. Actually, people in the industry believe that the cost of developing e-commerce is really not low for the cabinet industry because although the cost of storefront terminals is low, due to fierce competition, you want to use the e-commerce platform to get sales on the Internet. Do promotion. Therefore, for "durable" products such as cabinets, there are still many problems in the channels of e-commerce. Cabinet manufacturers must clearly understand the e-commerce development direction, do not stop because of e-commerce difficulties, and do not over-consider e-commerce and miss out. .

Cabinet manufacturers fall into a channel dilemma

With the acceleration of the speed of urbanization, many companies have begun to lay out new channels and speed up the penetration of second and third-tier cities. However, the emerging channels compete with e-commerce channels, in the end who is making money, whether e-commerce can become a channel for new emerging cabinet manufacturers to break through the road, how e-commerce channels and emerging channels can be combined to achieve maximum efficiency, has become a large number of cabinet manufacturers and distribution Businesses need to think about issues.

Traditional retailers make more money and fewer people lose money; e-commerce channels have fewer people making money, and many people lose money. Behind the search for e-commerce, with the development of e-commerce, its promotion costs have also increased year by year. High promotional costs will make many companies unable to afford it. This may give rise to opportunities for new channels to rebound in the future. Everyone would rather spend more money. Material and human resources are devoted to the construction of traditional channels, and they are reluctant to invest in e-commerce.

Who is the most benefited from "electric shock"?

In the interview with Jiuzheng Building Materials Network, the industry bluntly stated that for the time being, there is still a long way to go for the new channel to challenge the traditional channels, but the future development of the e-commerce industry must be beautiful. For businesses, it is now necessary to make adequate preparations. The most important thing for e-commerce companies is to choose good products. At present, products with large circulation have been flooded. How to choose targeted and fresh products that meet consumer needs will be yours. The key to the development of e-commerce. Followed by a good team, the division of labor team can often create more value.

Perhaps, when e-commerce develops rapidly, when some problems behind it cannot be effectively solved, and the price advantage is gradually cut down by high promotion fees, the rebound period of emerging channels is not impossible and may even affect e-commerce. The speed of development.

The overall situation, the current e-commerce is to lay a hope for everyone - e-commerce is a good thing, must do, but also make money. However, this hope seems to be close to the eyes of many cabinet makers but far away. Cabinet makers must be “electrically shocked” and beware of being “electrically injured”. They must be carefully controlled according to their own development, and must not be hot or desperate. The most important thing is to understand the differences between emerging channels and e-commerce, and look for breakthroughs and integration points between them.