Fashion design master and street culture "electric shock"?
February 14, 2023
Haute Couture and Street Culture have been interacting in delicate and intricate forms for 10 years. The high fashion industry has been trying to attract more young, upper-class people, and it is also making street culture more and more commercial. As a well-deserved fashion leader, Jeremy Scott, regardless of the design of the top fashion, or street clothes, can reflect its keen fashion sense and ridiculous spirit of over-exaggerated pop culture. This year, the cooperation with Swatch, its signature wings elements into Angel's work, the confident interpretation of the frame elements, but also from a black collar he has designed a low-cut dresses, the current JeremyScottforSwatch series has been in China Listing. Perhaps this fashion designers and street culture "electric shock" trend of cooperation, but the glitz and the vitality of the bubble, fleeting. Some call it "growth," while others call it pure "shearing and stitching." All in all, this is just a time of change and take-off of a brand new goal. How cross-border collaboration from absurd imitation can mix cheap goods with high-end fashion freely? The initial answer was: Counterfeit goods. Since the smugglers found this way to make money easily earn dollars, Nike (Nike) and LouisVuitton (Louis Vuitton) two major brands suffer a lot. Wikipedia Wikipedia pointed out that LV ubiquitous logo Logo is the original source of the proliferation of counterfeit goods. Interestingly, factories that made counterfeit goods many years ago put some big-name logos together, such as LV and NIKE. How absurd it seemed at that time, but now they really cooperate. Once a ridiculous counterfeit Logo has now turned into a genuine, it seems, fashion is really kept cycling ah! Years later, by JunyaWatanabe Watanabe Chun Mi and NIKE join forces to create a series launched for the NIKE brought great Influenced by the design concept, LDV, OregonWaffle, Sting and Cortez rolled out a total of 4 nostalgic running shoes and re-engraved as their 2007 spring / summer fashion show designated shoes, since then, retro running shoes began to be the concern of the high fashion world. This year JunyaWatanabeCOMMEdesGARCONSxNike works become the focus of wave shoes. Since then, almost all sports brands are beginning to learn this philosophy. Inspired by the Chanel (Chanel), NIKE launched the MobDunks series and GucciVansbyCrooks are signs of street sports wind how to abandon high-end fashion and seek their own pleasure. As we all know, red and green signs symbolize the Gucci brand, so there will be GucciAirForceII series and black denim Dunk series. SupremexNike sportswear series also abandoned the usual red and green Gucci logo, but better for the product to create a "behind the story." However, none of the iconic sports series and styles appear, and what they lack is an exclusivity that meets the needs of sports enthusiasts. In the previous KanyeWestxVuitton series, LouisVuitton need to some extent solve these inherent problems. Needless to say, the WestxNikexVuitton series represents the peak of this boom in 2009. If you put aside KanyeWest's personal appeal, maybe just a pure novelty and the bluff of this type of product nothing more. Wave shoes and fashion masters famous cross-border cooperation, as well as JeremyScott and Adidas launched a series of sports shoes, huge wings designed to break the regular style Adidas. Have to admit, Scott is a good performance of the attitude of the movement, so many children have the idea of going to the world. In addition, KimJones designed Umbro series, AlexanderMcQueen PUMA series, and YohjiYamamoto's Y-3 label have aggravated fashion influence on the market. In addition, Adidas has launched a new series called SLVR. In this series, we did not see the clover and the classic three lines Logo, nor any brand marketing. This "blank" brand concept is really a cool new definition! Another example of high-end fashion that affects street-style sports is the use of luxury labels on sportswear to increase the visibility of sportswear. Think about snake skin, ostrich skin, crocodile skin, beagle dog and shark skin are applied to the shoes will be what effect? This trend is undoubtedly the culmination of 2001 made of python skin and crocodile AirForceOne series . Obviously, this trend does not fit everyone's tastes, but have to admit that their creative adventure has yielded some results. This is the reflective effect of fashion, rather than the driving effect of exercise.
